01/21/2009

     VAIL, Colorado—While the new event contact list will be decidedly different for the 2009 Teva Mountain Games in Vail, the same dedication to excellence and fun will be readily apparent as the nation’s premier outdoor adventure event rolls into Vail June 4-7 with the Vail Valley Foundation at the helm.

The Vail-based nonprofit organization acquired the Teva Mountain Games from Untraditional Marketing in November, marking the culmination of over one year of discussions between the two organizations.  Event founder Joel Heath will play a key consulting role in the future development of the property.

From a competition standpoint, the Foundation will add the Vail Pass Half Marathon to the mountain running aspect of the Teva Mountain Games.  Starting in the heart of Vail Village and finishing near the summit of Vail Pass, the 13.7-mile Vail Pass Half will feature 2,310 feet of elevation gain from start to finish, with 100 percent of the run being on an uphill grade.

“The new Vail Pass Half will be a true test of fitness and determination,” explained Michael Imhof, Vice President of Sales and Operations for the Vail Valley Foundation.  “In addition to being a tough ‘mega’ half marathon run, the Vail Pass Half will attract an entirely new demographic to the Teva Mountain Games.”

For those less athletically motivated, the Foundation will also expand the musical offerings of the event to include a trio of free nightly street concerts in Vail Village.

“The Teva Mountain Games action obviously does not come to an end once the sun goes down,” Imhof added.  “Given the Foundation’s experience with our free concert series, we felt that this was one area where we could have an immediate impact on the overall Mountain Games experience for everyone.”

The Teva Mountain Games is the nation’s largest celebration of mountain sport, lifestyle and music featuring the top professional and amateur athletes from around the world.

The environmentally-friendly adventure sporting event hosts approximately 3,000 professional and amateur outdoor athletes, along with an estimated 35,000 spectators. Athletes converge on Vail’s mountains and rivers to compete in seven sports and 21 disciplines for over $100,000 in prize money.  Events include kayaking, rafting, mountain biking, road cycling, World Cup Bouldering, amateur climbing, fly-fishing and trail and road running.  

In addition to the outdoor mountain events, the Teva Mountain Games also includes a mountain photography competition, an interactive exhibition and demo area, the Green Light District, canine agility competitions, free nightly concerts and mountain lifestyle parties.

“We are thrilled to have the opportunity to carry on the great legacy of the Teva Mountain Games,” said Ceil Folz, president of the Vail Valley Foundation.  “Untraditional has done a tremendous job of growing the event to what we all know and enjoy each year, and we anticipate a great collaboration with Joel Heath in taking the event to new heights.  Our resources and collaboration with Untraditional will ensure that the Mountain Games not only continues its worldwide dominance as the premier outdoor adventure event, but builds on the legacy and purity that the Mountain Games has delivered for the last seven years.”

The Teva Mountain Games is a project of the Vail Valley Foundation.  For additional information on the 2009 Teva Mountain Games, check out www.tevamountaingames.com.  For more information on the Vail Valley Foundation, visit www.vvf.org.
 

Contact(s)

Shelley Woodworth, Vail Valley Foundation, swoodworth@vvf.org

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