Teva Mountain Games:
Giant Noise Public Relations
Teva Mountain Games
SoBe, Bear Naked, Powersox and Pabst Blue Ribbon Join As New Sponsors to 2008 Mountain Games™
VAIL, CO - February 14, 2008 - Mountain Games™, the largest outdoor adventure sports festival, announced today that Teva® (a division of Deckers Outdoor Corporation, NASDAQ: DECK) has signed a five-year title sponsorship deal. Teva, which has been a key partner in the first six years of the Mountain Games, has renewed its commitment through 2012.
Celebrating seven years, the Teva Mountain Games will take place from June 5 - 8 in Vail, Colorado. The environmentally friendly, motorless outdoor sporting event will host 2,500 professional and amateur outdoor athletes from all over the world. These athletes will converge upon the mountains and rivers to compete in seven sports and 21 disciplines for over $100,000 in prize money. This year's disciplines include kayaking, rafting, mountain biking, road cycling, World Cup and amateur climbing, paragliding, fly-fishing, trail running, diving dogs and multi-sport racing. An estimated 1.4 million people will tune into the Teva Mountain Games on its national television and on-line broadcast.
"The Teva Mountain Games continues to provide an authentic platform for both amateur and professional athletes to compete alongside each other," said Joel Heath, President of Untraditional Marketing, owners and operators of the Teva Mountain Games. "This long-term alliance with Teva ensures the success of this iconic adventure event for years to come. I look forward to what we will do together in the next half of our decade together."
In addition to the adventure sports, the Mountain Games features a lunar scene which highlights night time activities, concerts in the Mud Village, Mountain Click - an adventure photography competition, Green Light District™, an adventure film school with Serac Films, and the Teva Mountain Ball.
"Teva is committed to remaining the title sponsor of the Mountain Games, the largest outdoor multi-sport competition in the nation, and we will continue to showcase our brand in action at this venue," Said Pete Worley, Teva Brand President. "From the mountain lifestyle to the heat of performance, the Teva Mountain Games brings authenticity, excitement and connection to our core consumers."
Teva Mountain Games' sponsors include Teva, SoBe, Outside Magazine, Pabst Blue Ribbon, GNC, Bear Naked, Powersox, the Town of Vail, Climbing Magazine and Canoe and Kayak Magazine.
About Teva Mountain Games
Teva Mountain Games is owned and operated by Untraditional Marketing, inc, the leader in event and partnership activation for the world's great adventure brands. Untraditional Marketing (UM) is headquartered out of Vail, Colorado.
Founded in the early 1980's by a Colorado River guide, Teva pioneered the sport sandal category. For over 20 years on the river, in the canyons, and across the trails of the great outdoors athletes and enthusiasts have traveled the globe comfortably and confidently in Teva footwear.