09/14/2012

VAIL, Colo.—Sept. 13, 2012—Munich comes to the Vail Village this weekend to continue the world’s greatest celebration of beer, music and autumn in Vail: Oktoberfest! The event will see another full weekend of blown-out Bavarian fun including the return of many crowd favorites like the Klement’s Bratwurst Eating Contests and Beck’s Keg Bowling. Emulating the age-old celebration known all over the world, Vail Oktoberfest in Vail Village will delight guests with Bavarian music and dancing, traditional fare, yodeling, alpenhorn blowing, beverages from Beck’s and Jagermeister and much more.
 
Entertainment and Fun
Throw on the lederhosen, tie the dirndl and grab your stein because the lineup of entertainment for Vail Oktoberfest in Vail Village this weekend is not to be missed. Things kick off Friday afternoon at 5 p.m. when the event opens, and guests will enjoy live oom-pah music from Helmut Fricker and the Rhinelanders Band starting at 5:30 p.m. Helmut and the band will be on hand throughout the weekend to keep the crowd going with favorite Oktoberfest tunes.
 
Beck’s Keg Bowling is back both Saturday and Sunday, giving anyone interested in the game the chance to hurl a keg shell on wheels down the lane at a pyramid of keg shells with the intention of bringing down the pile. It’s not as easy at it seems, however. The top competitors from the first round of the competition move on the final round of Beck’s Keg Bowling, where the champion of the day will be crowned and prizes will be awarded. There is no cost to participate in the game and competitors can sign up each day at the Oktoberfest token booth nearest to the stage. Participants must be at least 21 years old to compete.
 
Saturday and Sunday in Vail will also see the return of the Bratwurst Eating Contests, where the strong-willed and the strong-stomached battle it out to see who can down the most brats in three minutes. There is no cost to participate in the contests, which happen both days, and competitors can sign up at the Oktoberfest token booth in nearest to the stage. The competitor who wolfs down the most brats in the allotted time wins not only a great prize package, but the bragging rights of being a 2012 Bratwurst Eating Contest champ! Participants of all ages are invited to give it their all in the brat-eating contests.
 
Two new contests have been added to the lineup of entertainment for Vail Oktoberfest: the Bavarian Costume Contests and Stein Lift Contests. Guests who show up for the day in full Bavarian flare or in another Oktoberfest related costume will be invited to participate in the Oktoberfest Costume Contests on Saturday and Sunday. All ages are invited to participate in the costume contests. The winner will be determined by crowd response and will take home an Oktoberfest stein and token package. The Stein Lift Contests, which were a huge hit last weekend in Lionshead, will test the arm strength and stamina of even the fiercest competitors. Competitors will hold a FULL beer stein out from their body at shoulder level. The last person standing with arm outstretched will take home an Oktoberfest prize package. The Stein Lift Contest will take place on Saturday and Sunday and there is no cost to participate. Participants in the Stein Lift Contest must me at least 21 years of age and can sign up at the Oktoberfest token booth nearest to Vail Square.
 
All throughout Vail Oktoberfest, guests will enjoy oom-pah music from Oktoberfest legends Helmut Fricker and the Rhinelanders Band. In addition to the live music, guest can participate in Bavarian dancing demonstrations, see traditional alpenhorn blowing, hear yodeling and much more. On Saturday, the party goes into the night with a free concert from FC Funk Band.
 
Vail Oktoberfest is a family affair, and the event features fun activities during the day for kids. Children will find lots on things to love in the Kids’ Activity Area, including crafts, balloon animals and more. Kids and families alike are also invited to participate in the Vail Summit Orthopaedics Oktoberfest Fun Run, benefitting the Children’s Garden of Learning. The event features a 5K and Kids’ 1K. The Fun Run happens on Sunday morning at 9 a.m.; information on registering can be found online at www.vail-oktoberfest.com.
 
Exclusive Oktoberfest Lodging Package
The Sonnenalp Resort of Vail, a resort steeped in rich Bavarian tradition, has put together two exclusive lodging packages for guests coming to Vail to take in beauty of fall and the energy of the Oktoberfest festival.
$245 per night includes

  • A stay in a junior suite
  • Two Official Oktoberfest beer steins and six tokens
  • Discounted parking at $15/day
  • Complimentary wireless internet
  • No resort fees

 
$475 per night includes

 

  • A stay in a junior suite
  • Breakfast for two guests
  • Oktoberfest themed three-course dinner for two at the Swiss Chalet
  • Two Official Oktoberfest beer steins and six tokens
  • Discounted parking at $15/day
  • No resort fees

 
Both packages are based on double occupancy and tax is not included. Visit www.sonnenalp.com to reserve or call (970) 476-5656.
 
For more information on Vail Oktoberfest and a full schedule of events, including the schedule of events for Oktoberfest in Vail Village Sept. 14-16, visit www.vail-oktoberfest.com.
 
Vail Oktoberfest is presented by Beck’s and Town of Vail and sponsored in part by Arrowhead Water, Sonnenalp Resort of Vail, ?Loki, Jagermeister, Klement’s Sausage Company, Sports Authority, The Jewelry Lady of Red River, Vail Daily and KZYR the Zephyr.
 
Vail Oktoberfest 2012 in Vail Village – Schedule of Events

Friday, September 14 – Vail Village – 5PM-10PM
5PM                             Vail's 2012 Oktoberfest Opens to Public
5:30PM                         Vail's 2012 Oktoberfest Opening Ceremony and Keg Tapping
6PM                             Helmut Fricker and the Rhinelanders Band
10PM                           Oktoberfest Closes for the Day
 
Saturday, September 15 – Vail Village – 12PM-10PM         
12PM                           Vail's 2012 Oktoberfest Opens to Public
12-5PM                         Kids Area with Entertainers Open
12-2PM                        Helmut Fricker and the Rhinelanders Band
1pm-6pm                     Storm Mountain Bavarian Dancers
2-2:30PM                     Bratwurst Eating Contest
2:30-3PM                     Helmut Fricker and the Rhinelanders Band
3PM                             Costume Contest
3:30PM                       Swiss Man Band
4-4:45PM                     Beck’s Adult Keg Bowling Contest
4:45-7PM                     Swiss Man Band        
7PM                            Stein Lifting Competition
7:30-9:30PM                FC Funk Band
10PM                          Oktoberfest Closes for the Day                        
                                              
Sunday, September 16 – Vail Village – 12-6PM
12PM                          Vail's 2012 Oktoberfest Opens to Public
12-5PM                       Kids Area with Entertainers Open
12-2PM                       Helmut Fricker and the Rhinelanders Band
1pm-5pm                     Storm Mountain Bavarian Dancers
2-2:30PM                     Bratwurst Eating Contest
2:30-3PM                     Helmut Fricker and the Rhinelanders Band
3PM                             Costume Contest
3:30PM                        Swiss Man Band
4-4:45PM                     Beck’s Adult Keg Bowling Contest
4:45-6PM                     Swiss Man Band
5:15pm                         Stein Lifting Competition                                          
6PM                             Oktoberfest Closes for the Day 

          
 
ABOUT HIGHLINE
Highline is a leading provider of sports and entertainment event marketing services to corporate America. Since 1995, the company has created turnkey event marketing programs, sponsorships and successful partnerships with many of the world's leading brands. Highline's high profile events have been staged at major venues throughout North America and have been seen by millions in person and through major broadcast media.
 

Contact(s)

Kelly Paton
Public Relations Director
Highline
970-476-6797 x111 [o]
970-776-6866 [c]
kpaton@gohighline.com

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