VAIL, Colo., Nov. 12, 2008 — The Vail Valley Foundation announced today they have acquired the premier outdoor adventure event, the Teva Mountain Games from Untraditional Marketing, Inc.

The Teva Mountain Games is the nation’s largest celebration of mountain sport, lifestyle and culture featuring the top professional and amateur athletes from around the world.  The Vail Valley Foundation is a nonprofit group that has organized four World Championships in skiing and mountain biking, along with a myriad of other annual international events.

The agreement marks the culmination of over one year of discussions between the Foundation and Untraditional Marketing.  The Foundation will begin the production of the Teva Mountain Games immediately, with the 2009 Games scheduled for June 4-7 in Vail. Untraditional Marketing and event founder Joel Heath will play a key consulting role in the future development of the property.

“We are thrilled to have the opportunity to carry on the great legacy of the Teva Mountain Games,” says Ceil Folz, president of the Vail Valley Foundation.  “Untraditional has done a tremendous job of growing the event to what we all know and enjoy each year, and we anticipate a great collaboration with Joel Heath in taking the event to new heights.  Our resources and collaboration with Untraditional will ensure that the Mountain Games not only continues its worldwide dominance as the premier outdoor adventure event, but builds on the legacy and purity that the Mountain Games has delivered for the last seven years.”

"The Teva Mountain Games has grown exponentially in its short history, and we are honored that such a prestigious organization as the Vail Valley Foundation will carry our vision forward,” says Joel Heath.  “We set out seven years ago to build the premier adventure event in the world, and we feel we have hit our mark.  This gives our team the chance to invest in our future while continuing to focus on our core competencies as a brand promotions agency for the world's great adventure brands.  I have huge expectations for what the Foundation will deliver for the Mountain Games, and I truly believe this move will enhance the event’s future."

“As an athlete, this is an exciting step in the evolution of the Teva Mountain Games,” adds internationally renowned adventure racer Mike Kloser.  “The Mountain Games couldn’t be in better hands for the future.”  

Founded in 2002, the Teva Mountain Games takes place each year in Vail, Colorado. The environmentally-friendly adventure sporting event hosts up to 2,500 professional and amateur outdoor athletes from all over the world with an estimated 35,000 spectators. Athletes converge on Vail’s mountains and rivers to compete in seven sports and 21 disciplines for over $100,000 in prize money.  Events include kayaking, rafting, mountain biking, road cycling, World Cup and amateur climbing, fly-fishing, trail running, diving dogs and multi-sport racing. An estimated 1.4 million people tune into the Teva Mountain Games on its national television and on-line broadcast.

“We are very excited about the Vail Valley Foundation’s acquisition of the Teva Mountain Games,” says Town of Vail Town Manager Stan Zemler.  “The Town of Vail has always enjoyed a tremendous working relationship with both the Foundation and Untraditional Marketing and this transition ensures that the Mountain Games will always remain in Vail.”

In addition to the outdoor mountain events, the Teva Mountain Games also includes a mountain photography competition, an interactive exhibition and demo area, the Green Light District, live music and mountain lifestyle parties.

“The Teva Mountain Games fits perfectly into the Vail Valley Foundation portfolio,” says Folz.   “Additional events for 2009 include the American Ski Classic, the Birds of Prey World Cup, Bud Light Street Beat, the Vilar Performing Arts Center, Vail International Dance Festival, Bud Light Hot Summer Nights and American National Bank ShowDown Town.”

For additional information on the 2009 Teva Mountain Games, visit www.tevamountaingames.com.  For more information on the Vail Valley Foundation, check out www.vvf.org.


Shelley Woodworth, Vail Valley Foundation, swoodworth@vvf.org

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